Molina Family Latino Gallery
National Museum of the American Latino
What we did
Concept, Visual, and Motion Design
Interactive Prototyping
Fully Undateable Cross-Application CMS
Software Development
6 Discrete Interactives
Project Intro
The inaugural exhibition, ¡Presente!, uncovers hidden and forgotten stories, lays the foundation for understanding that Latino history is American history, and celebrates the “mestizaje” or mixing of cultures and identities that is a point of pride among Latinos.
Creative Mission
Potion created media experiences built around the types of stories that NMAL wanted to tell across exhibitions so that the digital pieces in the gallery would last for the entire run of the gallery, rather than this exhibition alone.
Content Management
To provide flexibility, digital experiences use a templated approach to content. Each experience is connected to a robust content management system that allows NMAL staff to update content during or between exhibitions.
Accessibility Approach
Potion worked closely with Smithsonian’s internal Accessibility office and its deep well of expert users and volunteers of differing abilities, listening to their needs through all phases of the project to ensure that all interactives adhere to the highest standards of accessibility. English and Spanish are presented on equal footing. All text and captions are shown in both languages at all times. All touch experiences are paired with a tactile keypad and screen reader that allows visitors who are blind, have low vision, or limited mobility to navigate the interface.
Awards
Credits
Potion
Design Development
Software Development
Interactive Prototyping
Museum Environments
Exhibit Design
Quinn Evans
Architect
Cinnabar
Fabrication
