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Clo Wine Bar

Clo

Reinventing the wine tasting experience, the Potion's interactive bar at Clo, an ultra-modern wine bar in New York's Time Warner Center, gives patrons the opportunity to become their own sommelier and pour their own wine.

Potion designed custom software, hardware, and projections to achieve Clo’s goal of creating a self-curated experience for patrons. Acting as both menu and guide, the 20-foot touch-sensitive surface invites patrons to simultaneously access detailed sommelier notes, wine prices, and a map that leads them to their next personalized tasting.

Working closely with the design firm 2×4, Potion placed careful attention in the bar’s overall design, integrating software and electronics to create a seamless, self-service experience. After locating their wine of choice on the interactive bar, patrons use a smart card to dispense a 4 oz pour of anything from an $8 Riesling to a $76 Chateau Mouton Rothschild from wine dispensers located around the perimeter of the space. All of the bar’s electronics are mounted in the ceiling, safely away from any spills, providing patrons with a unique and unhindered experience.

Awards

  • Art Directors Club

Credits

  • Potion
    Software Development
    Graphic & Interactive Design
    A/V Consulting & Installation
  • 2x4, Inc.
    Graphic Design
  • Gensler
    Interior Design

Press

  • It's like an iPhone crossed with an automat, and the effect is that curious customers play with the selection process, look around while finding their bottle, and talking to strangers throughout. This is a case where technology encourages human, face-to-face interaction.

    Owen Dugan, Wine Spectator

Awards

  • Art Directors Club

Press

  • It's like an iPhone crossed with an automat, and the effect is that curious customers play with the selection process, look around while finding their bottle, and talking to strangers throughout. This is a case where technology encourages human, face-to-face interaction.

    Owen Dugan, Wine Spectator

Credits

  • Potion
    Software Development
    Graphic & Interactive Design
    A/V Consulting & Installation
  • 2x4, Inc.
    Graphic Design
  • Gensler
    Interior Design