As visitors enter the new Walter Athletic Center lobby, they are greeted by the Tower. Whether beautiful shots of athletes in motion, custom individual and brand messaging, or the latest game highlights, updatable templates for this custom 3-story media wall provide a massive creative canvas. On either side of the Tower, 14-foot touch screens tell the stories of all 19 sports on one side and the football team on the other. With stories dating all the way back to the 1800s, the curious visitor can look up any player or team in the history of the football program, or the latest news on Track and Field.