Richard Avedon

The Richard Avedon App is a digital survey of the legendary photographer's sixty-year career.

Organized into the major areas of Avedon’s focus: Fashion, Portraiture, and Reportage, the app entices users to explore more than 1,000 samples of Richard Avedon’s work, to understand his process, and to differentiate between the object types in his extensive archive.

In designing the app, Potion focused on creating an elegant and clean interface for effortless browsing of Avedon’s work. The team worked closely with the Richard Avedon Foundation to select content, showcase interesting juxtapositions, and to bring an element of user-driven curation to the app.