As diners enter the restaurant, a twenty foot long reactive floor projection reflects the restaurant’s unique wooden ceiling pattern. Upon stepping foot on the digital pattern, patrons activate the floorboards one by one, causing them to instantly change color from a natural soft gray to NOVIY’s iconic orange. When the floorboards are no longer active, they slowly fade back to their original neutral tones.
Winner, HOW Interactive Design Awards
Winner
Winner, Communication Arts Interactive Annual Awards
"An innovative use of available technology to create an immersive, interactive tabletop environment."
Communication Arts
Diners take part in an active dining experience at twenty interactive tables and a forty-foot interactive bar, all cast in concrete and designed with architect Alexander Brodsky. Over the course of the evening, as food is eaten and drinks are imbibed, virtual cracks form in the table, and eventually plants break through and flowers bloom. By the end of the night, the table is a unique artifact of the patron’s activity.
Behind the bar, a projected mural plays with the notions of high and low in Russian culture. At first glance, the mural resembles the deteriorating outdoor advertisements that adorn unclaimed surfaces throughout the city. Up close, the strips of ripped and torn posters are in fact classic vintage Russian and French posters from the early to mid twentieth century, reflecting NOVIY’s fusion menu.
Placed behind and above the lounge bar, a display of 200 orange-tinted bottles form messages that change over the course of the night. The messages, as initially displayed, are left incomplete, with a blank space for the patrons to fill in: “HAVE YOU SEEN THE NOVIY…”, “I LOVE THE NOVIY…”, “YOU’VE GOT THE NOVIY…” By sending a text message, NOVIY’s guests can complete the messages displayed on the bottles.
The main dining area
Diners take part in an active dining experience at twenty interactive tables and a forty-foot interactive bar, all cast in concrete and designed with architect Alexander Brodsky. Over the course of the evening, as food is eaten and drinks are imbibed, virtual cracks form in the table, and eventually plants break through and flowers bloom. By the end of the night, the table is a unique artifact of the patron’s activity.
Behind the bar, a projected mural plays with the notions of high and low in Russian culture. At first glance, the mural resembles the deteriorating outdoor advertisements that adorn unclaimed surfaces throughout the city. Up close, the strips of ripped and torn posters are in fact classic vintage Russian and French posters from the early to mid twentieth century, reflecting NOVIY’s fusion menu.
Placed behind and above the lounge bar, a display of 200 orange-tinted bottles form messages that change over the course of the night. The messages, as initially displayed, are left incomplete, with a blank space for the patrons to fill in: “HAVE YOU SEEN THE NOVIY…”, “I LOVE THE NOVIY…”, “YOU’VE GOT THE NOVIY…” By sending a text message, NOVIY’s guests can complete the messages displayed on the bottles.
The main dining area
Winner, HOW Interactive Design Awards
Winner
Winner, Communication Arts Interactive Annual Awards
"An innovative use of available technology to create an immersive, interactive tabletop environment."
Communication Arts
