When a potential buyer first enters the sales pavilion, the large-scale architectural model of Palazzo Della Luna may catch their eye. As they proceed to the Magic Room, the salesperson orients the client to the building and its amenities. The client, an ultra-high net-worth individual from around the world, may select a custom card associated with a residence, one of only fifty units available.
By simply placing the card on the table, information about that residence immediately appears on the table top and 360 degree panoramic drone-captured views from the not-yet-built residence immerse the client across all four walls. If potential buyers want to have a more freeform browse, they can explore an island map, or simply load one of the custom built “pucks” to launch a secondary menu of every residence’s views, finishes, and other features of the island. The pucks are a very important component of the Magic Room experience for potential buyers, because it allows them to easily understand the floorplans and view various layouts, both with and without furniture. A simple turn of the dial changes views from day to night, or allows exploration of residences from the ground floor through the rooftop terraces of the penthouses. A swipe of the hand allows potential clients to “throw” content onto any wall for review, each gesture and flourish serving to enhance the client’s imagination of their dream home.
