Beijing Olympics

Encouraging peak performance through larger-than-life payoffs, Potion created the full-body reactive "Jump Station" and "Light Matters" display for a special Nike exhibit at the 2008 Beijing Olympics.

At the Jump Station, visitors see only the words “Step and Jump” inscribed on the floor as they approach a sixteen foot tall projected figure. The projection reacts to the visitor’s presence by warming up, waiting for the visitor’s first move. A small jump is rewarded with only a small hop by the figure. In tune with Nike’s message, real effort is rewarded with dynamic motion capture sequences, from small hops to slam dunks, depending on the visitor’s effort.

Light Matters, which features a glowing scale and wall projection, invites visitors to weigh their own shoes. The projection then visualizes the extra weight a visitor will lift over the course of their lifetime by wearing those shoes through a variety or very large animals, such as gorillas, horses and even blue whales.