The acknowledgement of the people that make their work possible is a critical part of sustaining any institution. But etching a name on the building is no longer as inspiring as perhaps it once was.

For the new Hassenfeld Children’s Hospital, they wanted to find a way to not just share the names of contributors who made the Hospital possible, but to tell their stories, their goals, and how they were inspired by the project.  And while there are always founding and foundational donors that need to be acknowledged, an institution that lives on will continue to have people joining in its efforts.  So we needed an idea that would allow the project to grow.