The museum was interested in using the platform as a digital laboratory to develop an experience that could be extended to other remote work and social media platforms.
Potion joined forces with CMA’s Digital Innovation team to form a hybrid incubator bent on collaboration, efficiency, and flexibility. In less than two weeks, Potion developed a concept, initial coding, and roadmap that was handed off to the museum’s staff, who continued development of the project to launch. The entire project from conception to launch took about 5 weeks.
Unique Access to The Collection
To leverage the museum’s Open Access API (application programming interface), we partnered with CMA’s in-house software development team, who knew the collection unlike anyone else. Potion and CMA’s developers worked as a single team in a series of agile sprints. Together we problem solved and determined how searching and returning results from the API could be transformed into a fun and engaging game.
Potion’s content development team worked with CMA’s content developers to create the bot’s voice, tone and quirky personality. The museum knew the strengths and weaknesses of the collection, and categorized their best themes from the collection that ranged from armor to oil paintings. Using this research, Potion developed six initial prompts that would form a themed exhibition that included, Happy Hour at the End of the World!, WWC: Working Without Clothing, and Personal Protective Equipment.