Private Tasting Table

St. Regis Adour

In keeping with the St. Regis Hotel's personal service and attention to detail, Potion created a custom interactive bar and tasting table that allows Adour's Master Sommelier to achieve a new level of service and personalization.

Cast in bronze with a goat skin surface, the sculpted bar feels more like Paris in the twenties than present-day New York. Extending the aesthetic established by David Rockwell, Potion collaborated with the Map Office to design a rich interactive experience that feels lovingly crafted and as far away from technology as possible.

When one encounters the table, its surface glows with the deep red hue of wine when lit from below. Upon closer inspection, guests discover that the pattern radiating out from the center of the bar is subtly moving­-the first indication that the bar is not simply a bar.

Touching a white bottle icon activates the interactive wine list, a digital showcase of Adour’s extensive collection. Upon making a selection, a gently spinning rosette floats down in front of the guest. Notes about a wine’s terroir, origin, and producer gradually unfold like the petals of a flower. Tasting notes appear on another of the rosette’s five petals. Those sitting at the bar may collect and compare a flight of wines, each represented by its own rosette, before making a decision of which bottle to enjoy.

Press

  • January 9, 2008

    Currents

    "Adour successfully walks the line between old (walls of seeded glass and silver leaf, burled-wood wine cases) and new (at the bar, guests will order using a computerized, motion-sensitive and interactive wine list projected from above)."

    The New York Times

  • January 25, 2008

    The Touchable Tasting Menu

    "Ducasse, along with Rockwell and Potion, has...used technology and design to enhance the pleasure of wine-drinking."

    Bloomberg

Credits

  • Potion
    Interactive Design
    Software Development
    A/V Consulting & Installation
  • The Rockwell Group
    Interior Design
  • The Map Office
    Graphic Design

Press

  • January 9, 2008

    Currents

    "Adour successfully walks the line between old (walls of seeded glass and silver leaf, burled-wood wine cases) and new (at the bar, guests will order using a computerized, motion-sensitive and interactive wine list projected from above)."

    The New York Times

  • January 25, 2008

    The Touchable Tasting Menu

    "Ducasse, along with Rockwell and Potion, has...used technology and design to enhance the pleasure of wine-drinking."

    Bloomberg

Credits

  • Potion
    Interactive Design
    Software Development
    A/V Consulting & Installation
  • The Rockwell Group
    Interior Design
  • The Map Office
    Graphic Design