Overview

Visitors interact with replica artifacts to trigger personalized digital experiences

Integrates into the museum’s renowned educator-led tours

Explores the experience of being an immigrant in New York

Press

When we began our research into the project, we discovered peeling wallpaper, decades-old newspapers, beer steins, and even ladies underwear scattered through the building remnants. Each layer, each object, had a rich story to tell. Our process of discovering the Tenement Museum through its physical evidence inspired the process we eventually created for our visitors: what if they could discover objects themselves, and through these objects, uncover the stories of the shops that once sold them?

When set on the table, the object acts as a portal to storytelling, and triggers stories by and about a real tenant of 97 Orchard.

Shop Life mimics the moment of discovery of an archaeological treasure for its visitors, and builds upon the spirit of commerce to create a “story” shopping experience. When groups of fifteen visitors enter Shop Life, each visitor selects his or her own object at random, and places it on the large interactive table. When set on the table, the object acts as a portal to storytelling, and triggers stories by and about a real tenant of 97 Orchard.

As the Museum continues to research and uncover new stories, and as the tenants of 97 Orchard Street continue to change, the interactive experience can also evolve with this new story. Shop Life ensures the experience and the Tenement Museum’s story remains relevant for the next generation of visitors and New Yorkers.

When we began our research into the project, we discovered peeling wallpaper, decades-old newspapers, beer steins, and even ladies underwear scattered through the building remnants. Each layer, each object, had a rich story to tell. Our process of discovering the Tenement Museum through its physical evidence inspired the process we eventually created for our visitors: what if they could discover objects themselves, and through these objects, uncover the stories of the shops that once sold them?

When set on the table, the object acts as a portal to storytelling, and triggers stories by and about a real tenant of 97 Orchard.

Shop Life mimics the moment of discovery of an archaeological treasure for its visitors, and builds upon the spirit of commerce to create a “story” shopping experience. When groups of fifteen visitors enter Shop Life, each visitor selects his or her own object at random, and places it on the large interactive table. When set on the table, the object acts as a portal to storytelling, and triggers stories by and about a real tenant of 97 Orchard.

As the Museum continues to research and uncover new stories, and as the tenants of 97 Orchard Street continue to change, the interactive experience can also evolve with this new story. Shop Life ensures the experience and the Tenement Museum’s story remains relevant for the next generation of visitors and New Yorkers.

Credits

  • Potion
    Concept & Design Development
    Graphic & Interactive Design
    Software Development
    Hardware Development
  • Tenement Museum
    Content Creation
    Concept Development
  • Andrew Green
    Sound Design

“It’s the museum’s first use of digital technology, and we hope it’s not its last.”

— Time Out New York

“It’s the museum’s first use of digital technology, and we hope it’s not its last.”

— Time Out New York

Awards

  • Gold, AAM Muse Awards
  • Merit Award, SEGD Awards
  • Professional Notable, Core77 Interaction Awards

Press

Credits

  • Potion
    Concept & Design Development
    Graphic & Interactive Design
    Software Development
    Hardware Development
  • Tenement Museum
    Content Creation
    Concept Development
  • Andrew Green
    Sound Design