By sharing anonymous secrets back with the world, Frank’s work offers insight into how our deepest secrets don’t separate us, but truly connect us. To build upon this concept, Potion created a 3D environment in the app that binds secrets together in a unique sequence. Users can follow a thread curated by Frank, or explore the meaning behind secrets curated by the PostSecret community. In a unique process, we engaged the PostSecret community to provide a semantic understanding of secrets in a way that is human, not algorithmic, by sharing the meaning, feelings and emotions triggered by individual secrets.
Potion collaborated with Frank Warren, HarperCollins, and thousands of PostSecret Community members to create the PostSecret Universe app.