Magic Room

Palazzo Della Luna

Befitting their world-class Miami location, PDS Development, LLC, the team behind Fisher Island’s Palazzo Della Luna, wanted a world-class storytelling device to help prospective buyers envision an unbuilt residence.

The result is the “Magic Room,” a one of a kind, four-walled interactive environment. Potion updated this experience for potential buyers, adding interactions that feature physical touch and computer vision, dynamic views, and multiple language options. Step inside and explore the luxury of your future home.

Overview

Multimodal interaction including touch, dial, NFC, and computer vision

Sales tools for saving and tracking session data

Table to wall interaction “throw”

Multiple language options for international clientele

Drone-captured dynamic views

Credits

  • Potion
    Graphic & Interactive Design
    Motion Graphics Animation
    Software Development
    Content Management Development
  • Truckstop Media
    Agency/Creative Direction
  • Palazzo Della Luna
    Exhibit Design & Content
  • Hip Check Interactive
    Additional Software Development
  • ConQuest
    IT Integration
  • CCS Southeast
    AV Integration

When a potential buyer first enters the sales pavilion, the large-scale architectural model of Palazzo Della Luna may catch their eye. As they proceed to the Magic Room, the salesperson orients the client to the building and its amenities. The client, an ultra-high net-worth individual from around the world, may select a custom card associated with a residence, one of only fifty units available.

By simply placing the card on the table, information about that residence immediately appears on the table top and 360 degree panoramic drone-captured views from the not-yet-built residence immerse the client across all four walls. If potential buyers want to have a more freeform browse, they can explore an island map, or simply load one of the custom built “pucks” to launch a secondary menu of every residence’s views, finishes, and other features of the island. The pucks are a very important component of the Magic Room experience for potential buyers, because it allows them to easily understand the floorplans and view various layouts, both with and without furniture. A simple turn of the dial changes views from day to night, or allows exploration of residences from the ground floor through the rooftop terraces of the penthouses. A swipe of the hand allows potential clients to “throw” content onto any wall for review, each gesture and flourish serving to enhance the client’s imagination of their dream home.

In collaboration with Hip Check Interactive, Potion also built a tool that makes it easier for the sales team to track what they have reviewed with a specific client. At the beginning of each session, the salesperson can scan their NFC-enabled ID card. As s/he walks through the various images and floor plans on screen, if the client expresses interest in a particular amenity or residence, all the salesperson needs to do is click on a small, subtle “+” sign, which adds that image or floor plan to the session log. When the tour is over, they can log into a custom CMS, review the session, and then craft an email follow-up to send to the potential buyer.

When a potential buyer first enters the sales pavilion, the large-scale architectural model of Palazzo Della Luna may catch their eye. As they proceed to the Magic Room, the salesperson orients the client to the building and its amenities. The client, an ultra-high net-worth individual from around the world, may select a custom card associated with a residence, one of only fifty units available.

By simply placing the card on the table, information about that residence immediately appears on the table top and 360 degree panoramic drone-captured views from the not-yet-built residence immerse the client across all four walls. If potential buyers want to have a more freeform browse, they can explore an island map, or simply load one of the custom built “pucks” to launch a secondary menu of every residence’s views, finishes, and other features of the island. The pucks are a very important component of the Magic Room experience for potential buyers, because it allows them to easily understand the floorplans and view various layouts, both with and without furniture. A simple turn of the dial changes views from day to night, or allows exploration of residences from the ground floor through the rooftop terraces of the penthouses. A swipe of the hand allows potential clients to “throw” content onto any wall for review, each gesture and flourish serving to enhance the client’s imagination of their dream home.

In collaboration with Hip Check Interactive, Potion also built a tool that makes it easier for the sales team to track what they have reviewed with a specific client. At the beginning of each session, the salesperson can scan their NFC-enabled ID card. As s/he walks through the various images and floor plans on screen, if the client expresses interest in a particular amenity or residence, all the salesperson needs to do is click on a small, subtle “+” sign, which adds that image or floor plan to the session log. When the tour is over, they can log into a custom CMS, review the session, and then craft an email follow-up to send to the potential buyer.

Credits

  • Potion
    Graphic & Interactive Design
    Motion Graphics Animation
    Software Development
    Content Management Development
  • Truckstop Media
    Agency/Creative Direction
  • Palazzo Della Luna
    Exhibit Design & Content
  • Hip Check Interactive
    Additional Software Development
  • ConQuest
    IT Integration
  • CCS Southeast
    AV Integration