Overview

Collaboration on future product vision with food technology start-up Innit

Modules for Interactive Table, Cooktop, Smart Refrigerator, Smart Prep Station, and Family Dashboard

3D food sensing, gesture recognition and touch technology bring vision to life

Accelerated timeframe necessitated quick ideation

Press

Credits

  • Potion & Innit
    Concept Design & Development
    Art Direction
    Graphic & Interactive Design
    Software Development
  • Visual Mercenary Group
    Video Content Production
  • Lucy Schaeffer
    Photography
  • Robert Langhorn
    Industrial Design
  • Frank Barker
    Copywriting
  • Thoughtworks
    Design & Implementation of Savor App and Demo
  • Touchlab
    UI Design & Implementation of Loft Smart Oven

"Listen to your food"

At the Tabletop, visitors can curate recipes from culinary powerhouses: Good Housekeeping, Bon Appetit, New York Times, Epicurious. From a composed plate of food, visitors can expand the “recipe aura” and interrogate each ingredient: nutrition information, when it expires, allergens, calories, quantities.

When you’re ready to cook, cameras in the refrigerator and above the cutting board at the Prep Station sense specific ingredients. Based on your selected recipe, the prep stations walks visitors through detailed step-by-step instructions on cooking the perfect meal.

"Listen to your food"

At the Tabletop, visitors can curate recipes from culinary powerhouses: Good Housekeeping, Bon Appetit, New York Times, Epicurious. From a composed plate of food, visitors can expand the “recipe aura” and interrogate each ingredient: nutrition information, when it expires, allergens, calories, quantities.

When you’re ready to cook, cameras in the refrigerator and above the cutting board at the Prep Station sense specific ingredients. Based on your selected recipe, the prep stations walks visitors through detailed step-by-step instructions on cooking the perfect meal.

Conceptualized, designed, developed and installed in a rapidly accelerated timeframe, the success of the Connected Loft is testament to close working relationships, and the passion to turn a vision into reality.

Conceptualized, designed, developed and installed in a rapidly accelerated timeframe, the success of the Connected Loft is testament to close working relationships, and the passion to turn a vision into reality.

“In the new Pirch showroom in SoHo, featuring an interactive New York-style loft powered by Innit, consumers get a taste of how Innit’s technology can connect food to smart kitchen appliances to solve multiple challenges.”

— Business Wire

“In the new Pirch showroom in SoHo, featuring an interactive New York-style loft powered by Innit, consumers get a taste of how Innit’s technology can connect food to smart kitchen appliances to solve multiple challenges.”

— Business Wire

Press

Credits

  • Potion & Innit
    Concept Design & Development
    Art Direction
    Graphic & Interactive Design
    Software Development
  • Visual Mercenary Group
    Video Content Production
  • Lucy Schaeffer
    Photography
  • Robert Langhorn
    Industrial Design
  • Frank Barker
    Copywriting
  • Thoughtworks
    Design & Implementation of Savor App and Demo
  • Touchlab
    UI Design & Implementation of Loft Smart Oven