Giving Tree

Hassenfeld Children's Hospital

The acknowledgement of the people that make their work possible is a critical part of sustaining any institution. But etching a name on the building is no longer as inspiring as perhaps it once was.

For the new Hassenfeld Children’s Hospital, they wanted to find a way to not just share the names of contributors who made the Hospital possible, but to tell their stories, their goals, and how they were inspired by the project.  And while there are always founding and foundational donors that need to be acknowledged, an institution that lives on will continue to have people joining in its efforts.  So we needed an idea that would allow the project to grow.  

Overview

  • Dynamic “growing” tree of donor stories
  • Fully updatable via CMS

Credits

  • Potion
    Concept Design & Development
    Graphic & Interactive Design
    Motion Graphics Animation
    Software Development
  • Whitlock
    A/V Integration

The Solution: and interactive “Giving Tree.”  Styled to match the hand-drawn children’s book aesthetic of the nearby City Explorer, the Donor Wall features an interactive animated tree where each leaf connects to the story of a donor while the scale of the leaf corresponds to the scale of the donation.  A light wind blows through the leaves to cue users to touch them, and doing so expands different types and styles of stories about the donor, and the story of their relationship to the hospital.  An updatable back end allows new leaves to be added with stories of their own.  We look forward to seeing the tree grow as the hospital continues its work.

The Solution: and interactive “Giving Tree.”  Styled to match the hand-drawn children’s book aesthetic of the nearby City Explorer, the Donor Wall features an interactive animated tree where each leaf connects to the story of a donor while the scale of the leaf corresponds to the scale of the donation.  A light wind blows through the leaves to cue users to touch them, and doing so expands different types and styles of stories about the donor, and the story of their relationship to the hospital.  An updatable back end allows new leaves to be added with stories of their own.  We look forward to seeing the tree grow as the hospital continues its work.

Credits

  • Potion
    Concept Design & Development
    Graphic & Interactive Design
    Motion Graphics Animation
    Software Development
  • Whitlock
    A/V Integration