Art Institute of Chicago Official Mobile App

Art Institute of Chicago

Potion has designed and developed the Art Institute of Chicago’s new official mobile application.

Replacing a suite of four previous apps with one comprehensive, master app, the Art Institute App provides a fresh perspective on the museum’s collection, and empowers visitors to navigate confidently through the museum’s architecture.

Overview

Podcast-style tours allow visitors to uncover the museum’s hidden stories

Apple Core Location and customized MapKit implementation provide accurate indoor positioning

Visual search allows visitors to find artworks and amenities quickly

The system allows for future updates to map information, floor plans, and artworks

Like having a tour guide in your pocket, the App uncovers the hidden stories of the museum through quirky, conversational, audio-based storytelling. Thematic tours, conceptualized and created by the museum, take visitors on journeys through the latest exhibitions, celebrity favorites, and museum classics. To provide physical guidance, Potion used Apple’s Core Location with a customized MapKit implementation to create indoor positioning with pinpoint accuracy. Using both visual and text-based search, visitors can navigate to departments of interest, find a specific work of art even without knowing its name, and discover the story behind each artwork in the museum’s collection.

An updatable content management system allows for future updates to map information, floor plans, artworks, and exhibitions, ensuring the app will grow and evolve as the museum and its collection change.

Like having a tour guide in your pocket, the App uncovers the hidden stories of the museum through quirky, conversational, audio-based storytelling. Thematic tours, conceptualized and created by the museum, take visitors on journeys through the latest exhibitions, celebrity favorites, and museum classics. To provide physical guidance, Potion used Apple’s Core Location with a customized MapKit implementation to create indoor positioning with pinpoint accuracy. Using both visual and text-based search, visitors can navigate to departments of interest, find a specific work of art even without knowing its name, and discover the story behind each artwork in the museum’s collection.

An updatable content management system allows for future updates to map information, floor plans, artworks, and exhibitions, ensuring the app will grow and evolve as the museum and its collection change.

Awards

  • 2017 People's Voice Winner, Webby Awards

Credits

  • Potion
    Concept & Design Development
    Graphic & Interaction Design
    Software Design
  • Art Institute of Chicago
    Content Development
    Audio Production
  • Run, Kick, Shout
    Animation
  • Wheelercreek, Inc
    CMS Development

Take a themed audio tour, learn about a specific artwork, and see what's currently on view

Users are able to search for any item in the collection they want. We also serve most popular pieces upon opening search.

Take a themed audio tour, learn about a specific artwork, and see what's currently on view

Users are able to search for any item in the collection they want. We also serve most popular pieces upon opening search.

Awards

  • 2017 People's Voice Winner, Webby Awards

Credits

  • Potion
    Concept & Design Development
    Graphic & Interaction Design
    Software Design
  • Art Institute of Chicago
    Content Development
    Audio Production
  • Run, Kick, Shout
    Animation
  • Wheelercreek, Inc
    CMS Development