Replacing a suite of four previous apps with one comprehensive, master app, the Art Institute App provides a fresh perspective on the museum’s collection, and empowers visitors to navigate confidently through the museum’s architecture.
Like having a tour guide in your pocket, the App uncovers the hidden stories of the museum through quirky, conversational, audio-based storytelling. Thematic tours, conceptualized and created by the museum, take visitors on journeys through the latest exhibitions, celebrity favorites and museum classics. To provide physical guidance, Potion used Apple’s Core Location with a customized MapKit implementation to create indoor positioning with pinpoint accuracy. Visitors can navigate to departments of interest, find specific works of art on view, and hop between the museum’s four floors.