September 28, 2016
Potion Salon Series: New York’s Jazz Scene
This month's conversation will be with Isaac Ezer, a developer who has been using the web to visualize the social graph of musicians playing in New York City, and understand how musicians are connected to each other. Starting at 545pm, September 30th!
September 09, 2016
Potion turns eleven!
On September 9, 2005, Phillip Tiongson and Jared Schiffman founded Potion, and how we've grown! Thanks to all who have crossed our paths over the last eleven years, and we're looking forward to what comes our way over the next eleven.
August 24, 2016
Thank you summer interns!
We had an extremely capable and motivated group this summer; hats off to Federico Zuleta, Luobin Wang, Jay Getman and Cathy Sun. Read about their experience in their own words here here.
August 19, 2016
Potion Salon Series: Interactive at the Opera
The Salon Series is an informal exploration of things that inspire us, new technologies and creative insights. This month's conversation will be with Guillermo Acevedo, a digital artist and creative technologies consultant who will be talking about Interactive at the Opera. Acevedo created interactive visuals for Paradise Interrupted, an opera that has just completed its run at the Lincoln Center Festival. Come join us on August 26!
August 15, 2016
“Technology as Bedside Manner” @ SXSW
The public voting time is now open for SXSW! Potion and HOK are in the running to speak about our "Forest Friends" project, where interactive animals accompany pediatric cancer patients through treatment at Ohio State University. The project is based on the idea that when patients experience "positive distraction" they can be distracted from the discomfort of their care. We need your help to make it to SXSW, please vote here!
March 01, 2016
Potion is in Helsinki!
Hei! We're in Helsinki this week for the IxDA Interaction 16 conference, to share a new way of thinking about notifications inspired by nature. What can technology learn from a buzzing bee and a thunderclap? Tune in if you can!
January 25, 2016
Lincoln Center Creates a Performing Arts Hall of Fame
In the news! We're excited to announce our collaboration with Lincoln Center and Ralph Appelbaum Associates to create a groundbreaking performing arts hall of fame, driven by interactive, innovative technologies. See the NY Times article here.
November 05, 2015
PopTech Hybrid: Changing Company Culture
Phillip Tiongson shared how we're changing Potion's company culture, one day at a time. "How am I supporting you well? How can I support you better?" are fundamental questions we ask of each other. See the PopTech: Hybrid talk here
October 29, 2015
Potion has new faces!
We're excited to welcome two very talented new members to our studio.

Matthew McNerney – Design Director

Matthew is a creative director, experience designer, and brand strategist who develops human-centered experiences which foster learning through play, storytelling, and community engagement. After a decade-long career creating narrative-led, experiential environments, Matthew has joined Potion as our new Design Director.

Trang Tran – Design Intern

Trang is a recent graduate of the MFA Communications Design program at Pratt Institute. She is interested in interdisciplinary design practice and passionate about meaningful and socially-responsible designs. She previously worked as a graphic designer and a curatorial assistant at an art gallery for four years.
October 28, 2015
Phillip to speak at Northeastern
Thanks to the Northeastern School of Architecture for inviting Phillip to take part in the Understanding Design series! We’re looking forward to sharing how we Empathize / Analyze / Envision / Prototype / Test our interactive projects on a daily basis. Check it out here.
October 20, 2015
PopTech Hybrid
We're excited to be participating in PopTech Hybrid, exploring what happens when disciplinary boundaries fall by the wayside. Potion's Phillip Tiongson will be sharing insights and speaking on leadership and reflection in Camden, Maine this week. For more details, please see here.
September 03, 2015
Podcast: An Interview with Phillip Tiongson
Need something to listen to on your way out of town this weekend? NYC Media Lab's interview with Potion Principal, Phillip Tiongson is available on Soundcloud. Listen here
August 21, 2015
Potion in the running for SXSW Panel
Potion, along with our partners at the Tenement Museum and the Met Museum, want to share what drives our work every single day, and we think SXSW is the perfect community for this type of conversation. Please support us by voting here and spreading the word!
August 14, 2015
Potion Collaborates with Microsoft Sway
Sway by Microsoft is a new way to share interactive reports, presentations, stories and more. Watch how Potion used it to create presentations and work together with clients here.
August 10, 2015
Poptech Interview with Phillip Tiongson
Potion Principal Phillip Tiongson will be a featured speaker at this year's Poptech: Hybrid, a conference for thinkers and makers in Camden, Maine this October. In preparation, Poptech conducted a short interview with Phillip as part of their "Slash Series." Read it here
August 07, 2015
Special Thanks to Potion’s High School Interns
We're so grateful for our visiting High School interns this summer! Annabelle Liz, a recent high school graduate from Brooklyn, is a Cooper-Hewitt Design Scholar and assisting our design department. Anna von Pechmann is visiting from Holton-Arms school in Bethesda, MD and helping out with operations. Many thanks to them both for all their help!
August 06, 2015
Potion has positions available!
Potion is looking for talented thinkers, creators and leaders to join our team! We're currently taking applications for Senior Designer, Designer, and Internship positions. To apply, send your resume, cover letter and portfolio to
June 15, 2015
Potion is excited to welcome our Summer Interns for 2015!
This year we had a tremendously competitive set of applicants, but we are especially happy that this talented group of designers, developers, and producers will be joining our teams this summer.

Kat Sullivan – Development

Kat is currently a masters candidate at NYU's Interactive Telecommunications Program. She received her bachelors degree in Computer Science and Dance from Skidmore College. Before getting her masters she was a software engineer for the government contractor Charles River Analytics in Boston. Kat still freelances as a professional modern dancer and will be performing (and creating visuals) for John Zullo's RawMovement Dance Company in the Fall.

Yuanyuan Ge – Production

Yuanyuan is currently studying at Carnegie Mellon University's Heinz College of Public Policy and Management. She will graduate next spring with a masters degree in Arts Management. She previously worked at an art gallery specializing in Chinese contemporary art. Yuanyuan likes to travel; Bolivia and the South Pole are on the top of her list for the next trip.

Dana Sulit - Design

Dana is joining the Potion studio as a design intern this summer. She studies Graphic Design and Information Management & Technology at Syracuse University, with an interest in product design. At school she works with Syracuse nonprofits such as Inkululeko which strives for education equality at African schools. Dana is originally from New Jersey.

Luobin Wang – Development

Luobin is currently studying at Parsons the New School for Design, and he will graduate next spring with a master degree in Design & Technology. He previously worked as an user experience intern at a seed funded mobile game startup in Beijing.

Chuan-Wei Ting – Design

Chuan-Wei is a graduate student in Exhibition Design at FIT and will graduate in August 2015. Before attending this masters program, he worked as the graphic designer at Urban Art Studio in Taiwan for over three years. His graduate thesis project will focus on how to create an interactive navigation experience through John Falk’s audience motivator types and he aims to discover design principles that can be applied to different exhibition environments.
April 28, 2015
The Smithsonian Channel App wins a Webby!
We're pleased to announce that the Smithsonian Channel App was recently deemed the Webby Winner of the 2015 People's Choice Award in the Education and Reference category. The app is a discovery-based media platform for the Smithsonian Channel’s exclusive content, exploring the history of our planet, life and culture. Download it here
April 23, 2015
Pratt Presents: Design, Technology, and the Future
Potion's Principal and Creative Director, Phillip Tiongson, will be speaking with NYC Media Lab's Executive Director Justin Hendrix in the upcoming Pratt Public Program: Design, Technology, and the Future. The event will be held Wednesday, April 29, 6:30 PM at Civic Hall, 156 Fifth Avenue, New York, with a pre-event reception at 5:30. Free and open to the public! Make reservations at
February 19, 2015
PostSecret Universe goes live
We're pleased to announce that PostSecret Universe for iPad and iPhone, designed in collaboration with artist Frank Warren and publishers HarperCollins, is now in the app store! Download it here
September 18, 2014
Potion to host Future of Storytelling Story Crawl
We're excited to be selected as as one of New York's most creative storytelling studios by the Future of Storytelling! We're looking forward to offering the world's top communications visionaries a peek into Potion's creative process.
August 25, 2014
Potion Featured in the Design 360° Magazine!
An article about Potion and an interview with one of its founders, Phillip Tiongson, has been published in the June issue of Design 360° Magazine and we just got the physical copy in the mail! Check it out if you can get a hold of it!
March 26, 2014
Phillip speaks to D-Crit students at SVA
On March 11, Phillip was invited to give a lecture to the Design Criticism MFA students at the School of Visual Arts. Watch Phillip's inspirational lecture as he discusses Potion's innovative approach to interactive design.
March 04, 2014
Interaction of Color iPad App mentioned on Grain Edit!
Read about our mention here!
February 12, 2014
The Field Museum App featured on Communication Arts website
A month back our Field Museum App has been mentioned on the Communication Arts website! See the full article here.
December 13, 2013
Future Energy wins 2013 Event Design Awards!
Future Energy at MSI Chicago wins the top award in the Best Interactive Element category! Check out the full list of winners!
December 10, 2013
Interaction of Color App Among Fast Company’s List of Gift Ideas!
Check out Fast Company's list of top gifts for type lovers! Interaction of Color App is among them!
December 10, 2013
Interaction of Color App earns QED seal!
The QED seal, which stands for "Quality, Excellence, Design", represents ebook readers/apps that easily be read in any screen format as chosen by the user.
November 26, 2013
Interaction of Color App Wins the 2014 Communication Arts Award!
We are pleased to inform that our recent app, Interaction of color by Josef Albers, has been selected as one of the winners of the Communication Art's 20th Interactive Annual Competition in the Tablets/Handheld category. All of the winning projects will be reproduced in the March/April 2014 issue of Communication Arts.
November 19, 2013
We Won a Spark!
Winners of the Spark Awards have been recently announced and we are honored to mention that our Interaction of Color app for the iPad has won the highest award, the Spark, in the App Design category! Check out the full press release to see other winners and entries of this international competition.
November 19, 2013
Interaction of Color for iPad mentioned in Communication Arts
Our recent iPad app has been mentioned in the 'Recommended Reading' section of the Communication Arts Advertising Annual. Check it out!
October 28, 2013
Interaction of Color iPad App Covered in AD Magazine Germany
Architectural Digest Magazine in Germany covers a story on Josef Albers's Interaction of Color iPad App! For you German-proficient folks, pick up a copy and check it out!
October 11, 2013
We’re Hiring!
Potion is looking for a Producer to join it's creative team! To apply or learn more about this position, go to the "About" section of our website. If you are confident that you fit the mold, we'd love to hear from you!
October 11, 2013
Phillip to deliver keynote at DxBoston!
Phillip will be at the DxBoston conference, which has surely been an amazing event. Join him on Saturday, October 11th, as he delivers the keynote speech on "Inventing Intuition: Pushing the line between familiar and new".
September 27, 2013
Phillip discusses Interaction of Color App at Yale University
As a part of Yale University School of Art's Monday lecture series, Phillip was invited to discuss the app development and design of Joseph Albers' Interaction of Color.
September 27, 2013
Future Energy Exhibit Opens at MSI
The Chicago Tribune covers the Museum of Science+Industry's new, interactive exhibit. Potion worked with MSI to create this permanent exhibit which aims at educating the audience about making energy choices.
September 17, 2013
Potion Featured in Video Series by Columbia University’s Teacher’s College
The college's Education Program has documented Potion's work with the Tenement Museum as part of a workshop series that connects students through conversation.
August 22, 2013
Newsweek/The Daily Beast Praises Interaction of Color App
Newsweek/The Daily Beast covers a great story on Interaction of Color. The iPad app, along with the original book, is a "visionary work." It continues to rave that "there are things that even one of the most beautiful books in the world cannot accomplish - things this app seems born to is for anyone who wants to get under the hood and understand why and how we see the world the way we do..."
August 13, 2013
The New York Times, T Magazine Spotlights Interaction of Color iPad App
T Magazine features Interaction of Color iPad App and says it's a "fresh way to engage with Albers’s lessons."
August 13, 2013
Interaction of Color iPad App Featured in WIRED Magazine
WIRED Magazine recently featured an article on their website on Interaction of Color iPad App. Excerpt from the article, "...The most enlightening, of the app’s features are the interactive studies, which simulate the cut paper exercises Albers’ students used to learn theories like how two seemingly different colors are actually exactly the same. “For me it was really important that you felt there was a tactile quality,” Tiongson says. “It’s as if you had seen the original studies the students had made with cut paper.” Users can drag, lift and manipulate the plates’ flaps and pieces to reveal the relationships between colors that are usually invisible to the untrained eye."
July 25, 2013
Interaction of Color App for iPad Released
Download the app here!
Potion is pleased to announce the launch of the Interaction of Color App for iPad. Originally published in 1963, Interaction of Color, by Josef Albers is considered one of the most influential books on color. The app brings his masterwork to the digital realm by providing new and exciting ways to access Albers's original text and lessons. You can read the full text of the book, browse and interact with over 125 color studies, perform your own experiments with color using a new color palette tool and watch original video commentary by experts explaining Albers's principles.
To view an article in the NY Times, please visit:  
To hear a podcast interview with Phillip by Debbie Millman of Design Matters, please visit:  
“Amazing. Beyond groundbreaking. . . . This is the example the world has been waiting for. An extraordinary piece of education and inspiration.”—Debbie Millman, Design Matters
July 08, 2013
The Atlantic Interviews Potion
Potion was recently interviewed by The Atlantic and featured in the article, "Can Code Be Considered An Art Form?", where Phillip shares his insight about the intersection between design and technology and art and storytelling. Excerpt from the article: "To tell the complex story of a building's life in an evolving neighborhood, the [Tenement] Museum turned to Potion--a design firm that, among other things, specializes in turning rooms into iPhones, painting physical spaces with interactive code. Through a combination of projectors, computer chips, motion sensors and other technologies, Potion transformed how museum-goers interact with historical artifacts and spaces into a decidedly futuristic experience." To view the article, please visit
June 26, 2013
Potion Wins 2013 SEGD Global Design Awards
Potion is proud to announce that Shop Life at Tenement Museum has received the Merit Award in the 2013 SEGD Global Design Awards. The SEGD Global Design Awards recognizes the very best in environmental graphic design worldwide. The jury says, "Integrates a perfect blend of communication tools—contemplation as well as sensory, hands-on, and interactive experiences—to engage the visitor. The experience leads with the object, which is the strength of this dynamic environment...This installation offers a high-touch and high-tech experience. I appreciate that the visitor can hold an object, examine its physical properties, and then place it on a "touch table" for more information delivered digitally. This all makes for a memorable and intimate experience highlighting the stories of this institution."
June 17, 2013
Potion Receives Interaction Professional Notable Honoree Core77 Design Awards
Potion is excited to be the recipient of the Interaction Professional Notable Honoree Core77 Design Awards for Shop Life at Tenement Museum. Recognizing excellence in all areas of design enterprise, the Core77 Design Awards celebrates the richness of the design profession and its practitioners. The jury notes, "Usually this type of interaction only works well with non-physical exhibits, as it is good at exploring situations as opposed to distracting from the contemplation of objects. However Shop Life seems to succeed by walking a delicate line, using everyday objects, or ‘mementos’, to talk about and indeed bring to life, tenement life." 
May 16, 2013
Potion Wins 2013 MUSE Award
Potion is proud to announce that Shop Life at the Tenement Museum has received the 2013 MUSE Award. The MUSE Award competition recognizes excellence in media produced by or for museums.
March 01, 2013
Council of American Jewish Museums Conference
Phillip will be speaking at the 2013 Council of American Jewish Museums Conference on March 5th at the Museum of Jewish Heritage here in New York. He will be part of a panel of guests discussing the various digital applications currently being employed in cultural institutions.
February 28, 2013
Phillip at SXSW Interactive Festival
Phillip will be attending the SXSW Interactive Festival scheduled on March 8-12th and will be at the 2013 SXSW Interactive Awards for the Smithsonian Channel iPad App which has been nominated as one of the finalists. If you would like to meet up with Phillip at the festival, please feel free to send an email to Also, for more information regarding the awards, please visit
February 11, 2013
Smithsonian Channel for iPad is Finalist for 2013 SXSW Interactive Awards
The Smithsonian Channel for iPad has been selected as a finalist in the Film/TV category of the 2013 SXSW Interactive Awards! The SXSW People's Choice Awards is also now open for voting until Feb. 17th. To cast your vote for the iPad App, please go to
February 10, 2013
Potion Featured in Communication Arts
Check out the latest feature in Communication Arts magazine (Jan/Feb) where Potion is profiled in the article "Where Everything is an Interface". Jared and Phillip share their thoughts on the design process of Potion's recent and past projects, and also the future of interaction design. Excerpt: "Probably the most interesting new direction for the firm is also one of the more predictable: the iPad. With so many years of multi-touch design under its belt, its work for the platform is decidedly fresh, ignoring many of the conventions that have grown up around the device. For example, Biblion, an app created for the New York Public Library, is a bold rethinking of the conventional e-reader."
January 18, 2013
Potion Wins HOW Interactive Design Awards
The Time Table at Brooklyn Navy Yard was chosen as one of 172 award-winning designs in the most recent HOW Interactive Design Awards. This highly selective and well regarded competition sponsored by HOW magazine recognizes outstanding creative work produced by individuals and creative agencies from around the world. A team of design-industry veterans judged nearly 800 entries and selected winning projects that demonstrated an ideal mix of concept, strategy and execution. The Interactive Design Awards encompass all types of digital work, from websites and kiosks to games and apps.
December 27, 2012
Potion Wins 2013 Communication Arts Interactive Awards
Potion is excited to announce that NYPL Biblion: Frankenstein has won the 19th Annual Communication Arts Interactive Award, and it will be featured in the upcoming Interactive Annual 19, March/April 2013 issue in Communication Arts.
October 03, 2012
NYPL Biblion App Store Hall of Fame
The NYPL Biblion series has been inducted into the App Store Hall of Fame.
September 24, 2012
Potion Wins Parent’s Choice Awards for Mobile App
Potion is proud to announce that the NYPL Biblion: Frankenstein has won the Parents' Choice Awards for the Fall 2012 Mobile Apps. The Parents' Choice Awards recognizes and honors the best material in children's media. To view the article, please visit:
June 12, 2012
Perch Featured in eg Magazine
Perch interactive retail display has been selected to be featured in the first redesigned issue of segdDESIGN's Environmental Graphics Magazine (eg). To learn more about Perch, please visit
June 07, 2012
NYPL Biblion: Frankenstein Featured in The New York Times
Excerpt from article: "Now a second ambitious interactive take on the classic monster novel has jolted to life in Apple’s App Store, courtesy of the New York Public Library...Frankenstein: The Afterlife of Shelley’s Circle,” created with the developer Potion and downloadable free, is the second release in the library’s Biblion: The Boundless Library series. Based on the library’s Carl H. Pforzheimer Collection of Shelley and His Circle, it includes full digital scans of Mary Shelley’s 1816-1817 handwritten manuscript, on loan from the Bodleian Libraries, her husband Percy Bysshe Shelley’s Esdaile Notebook (containing his earliest known poems) and the stunning scrapbook-like “friendship albums” of two women from the larger social and literary circles surrounding the poet."
June 07, 2012
NYPL Biblion: Frankenstein Released
Potion is pleased to announce the launch of “Frankenstein: The Afterlife of Shelley’s Circle," the second release in NYPL's Biblion: The Boundless Library series. Based on the library’s Carl H. Pforzheimer Collection of Shelley and His Circle, it includes full digital scans of Mary Shelley’s 1816-1817 handwritten manuscript, and takes users deep into NYPL's famed stacks to explore the sometimes hidden connections between the time of Mary Wollstonecraft Shelley, author of the 1818 novel “Frankenstein,” and our own—showing how the classics live on. To download NYPL Biblion: Frankenstein please visit
June 07, 2012
Library Journal Features NYPL Biblion: Frankenstein
Excerpt from article: "The Library plays a key role in extending the life of great works of literature through collections that inspire new ideas about the classics, and branch programs that highlight issues connecting works to the modern day,” NYPL president Tony Marx said in a release. “Biblion is a shining example of how we can bring a classic like Mary Shelley’s Frankenstein to life.”
March 22, 2012
Bell Labs at Mobile World Congress 2012
The Bell Labs Global Whiteboard was featured at the Alcatel Lucent exhibition at the Mobile World Congress 2012, which celebrates the future of telecomm-unications. Attendees had the opportunity to meet with Bell Labs scientists and explore the Global Whiteboard interactive display, which revealed content connected to key Bell Labs innovations. The video can be seen at
March 15, 2012
Potion Wins Communication Arts Interactive Awards
The NOVIY Tables at the NOVIY restaurant in Moscow was awarded the 18th Annual Communication Arts Interactive Awards. Featured in the March/April 2012 Interactive Design issue of Communication Arts magazine, the judges praised the tables, saying it is a "thoughtfully reimagined restaurant experience that is full of delight...from the blowing leaves to the playful woodcut painting games."
March 01, 2012
Smithsonian Channel iPad App Launched
Potion is excited to announce the release of the Smithsonian Channel for iPad app. This app introduces an innovative way to watch, find and discover a vast collection of featured content and episodes from the Smithsonian Channel. You can browse hundreds of videos that explore the history of our planet, life and culture. In the Story Space, you can create your own channel by building playlists of videos for hours of enjoyment. A rotating selection of new full episodes is constantly added to the library of content, ensuring a new discovery each time the app is explored. To download the app, please visit
February 15, 2012
Potion launches Perch, A Platform for Retail Display
Perch is a complete turnkey system that, when activated by a shopper’s touch, creates a cutting-edge in-store digital media and product sample experience. The innovative technology unit monitors hand movements so that as customers pick up or touch product samples, additional digital media content is revealed. Content is customized by individual retail businesses and makes use of software templates included in the system. Potion provides detailed content development support for all retail businesses leasing the units.
February 01, 2012
pocode Open-Source Release
pocode is an open-source C++ library designed by Potion for the production of interactive media across multiple platforms. pocode provides a robust, high-performance software infrastructure that allows for the creation of all types of software, from simple visual sketches to elegant mobile apps to entire software applications. To learn more about pocode please visit
January 27, 2012
Potion’s Partner Gives Lecture
Jared will be speaking this month at the Copenhagen Institute of Interaction Design (CIID) in Denmark, and also at ELISAVA, Barcelona School of Design and Engineering in Spain. He will be giving a lecture on "Spatial Media: Interactive Design From Three Perspectives" in which he will talk about interactive media in physical spaces and also about Potion's work. Photo: ELISAVA Barcelona School of Design and Engineering.
January 01, 2012
Potion Wins HOW Interactive Design Awards
Potion has received the 2012 HOW Interactive Design Awards for NOVIY, including the NOVIY Tables and Digital Floorboards. The award recognizes the year's excellence in digital design. NOVIY is also currently featured in HOW's 2012 Design Annual Magazine.
December 09, 2011
NYPL Biblion: Education App of the Year
Potion is proud to announce that the New York Public Libary's Biblion is named Apple's 2011 App of the Year in the category of Education.
November 03, 2011
New Potion Lab Project with Brooklyn Philharmonic
Potion has collaborated with the Brooklyn Philharmonic in creating a series of projection mapping projects for their upcoming concerts at Brighton Beach, Downtown Brooklyn and Bed-Stuy. The first of the series launches tonight in Brighton Beach at the Millenium Theater. For the first time, the full orchestral concert is featuring music scores from a myriad of Russian cartoons, and Potion will be presenting a sequence of visual and interactive projections on the facade of the theater. To view the video, please visit
October 18, 2011
Cooper-Hewitt 2011 Teen Design Fair
Potion was selected to participate in the 6th Annual Teen Design Fair at the Cooper-Hewitt, National Design Museum where Jared Schiffman shared his expertise in design with underserved New York City youth. The event introduced over 400 high school students to the world of design and also helped them find their potentital career paths.
July 01, 2011
Potion Wins Core77 Design Awards
Potion has received the Core77 Design Awards for the Alcactel-Lucent, Bell Labs Global Whiteboard. This award recognizes excellence in all areas of design and Potion is proud to be one of its recipients. The jurors described that the Bell Labs Global Whiteboard "incorporated a lot of what's possible in interactive design - tactile interaction, awareness of people in proximity, multi-device inputs, and data processing", and further says, "design is more than skin deep - it goes down to the information you are connected with and immersed within, and this piece displays that elegantly."
May 23, 2011
Potion Wins Two MUSE Awards
Two Potion projects for the Los Angeles Museum of the Holocaust received the 2011 MUSE Awards: the Spatial Audio Guide won the Gold Award, and the 18 Camps installation received the Silver Award. The MUSE Award competition recognizes excellence in media produced by or for museums. The judges indicated that the 18 Camps "was exceptional for the unity of the presentation of its content, its design, and the degree to which it accomplishes its overall objective: a simple, smart and powerful presentation that brings all elements together brilliantly. There is clearly a technical achievement in the execution, but is made to look simple and easy, a mark of expertise."
May 23, 2011
NYPL Biblion: World’s Fair Release
Excerpt from The Atlantic article: "...The New York Public Library put out an app today called Biblion that's one of the slickest media consumption experiences that I've seen for the iPad. Combining essays, photos and documents from the library's archives, the whole experience feels more like an exhibit than a publication ... but maybe that's precisely where magazine apps should be aiming...Not only does this brilliantly mimic the process of going to a world fair, but I think it could be an interesting model for translating web content to the iPad."
May 07, 2011
NYPL Biblion Featured in Gizmodo
Excerpt from Article: "The New York Public Library has a stunning new app that lets you see a ton of essays, pictures, people, etc and information about the 1939-40 World's Fair. It's like a time traveling machine that brings you back to that era."
May 05, 2011
Potion Featured on Brian Lehrer CUNY TV Show
As one of the featured guests, Phillip was interviewed by Brian Lehrer for the CUNY TV program. He spoke alongside Deanna Lee of the New York Public Library about the new iPad app, Biblion. Brian Lehrer hosts an hour-long weekly television program on CUNY TV as well as WNYC Radio's daily call-in program, "The Brian Lehrer Show", which covers politics and life, globally and locally. The video can be viewed at
April 23, 2011
Bell Labs Global Whiteboard
Potion is excited to announce the completion of the Bell Labs Global Whiteboard. Bell Labs is a prolific group of talented researchers who work at their whiteboards solving hard problems. Potion’s idea was to imagine a whiteboard that remembered all of the ideas ever written on it. The result is an interactive wall that retrieves the titles and abstracts for nearly every publication published by Bell Labs since 1897 — over 80,000 publications and 25,000 worldwide patents. New patents and publications are added to the system every week, linking today’s ongoing innovation with Bell Labs heritage.
March 30, 2011
Los Angeles Museum of the Holocaust Installation Competed
Potion is proud to announce the completion of two interactive installations and one interactive device for the new Los Angeles Museum of the Holocaust in Pan Pacific Park. The results, after a year of intensive design, content production, software development and fabrication, are a large-scale fluid interactive surface (Memory Pool), a field of interactive screens (18 Camps), and a portable touch-based guide to the museum (Spatial Audio Guide).
December 03, 2010
Editors’ Choice Award
Potion’s interactive retail display concept was named one of the “Best New Products of 2010” by VMSD Magazine. Potion is excited to be recognized by this established trade publication. Visit our Project page to learn more about this retail display concept.
November 16, 2010
Q&A with Phillip
Check out Communication Art’s online feature, “Insights,” for a fun Q&A session with one of Potion’s Partners, Phillip Tiongson. He shares his thoughts on design versus technology, where his best ideas come from and much more.
October 05, 2010
Graphic Design for Kids
Potion was profiled in the educational book series, “Design Dossier: Graphic Design for Kids.” Jared and Phillip talk about the importance of telling a story in Potion's work and their thoughts on the future of interaction design. This fun, interactive publication introduces children to the world of graphic design and how it influences their daily lives.
July 09, 2010
Back to the White House
Potion is honored to return to the White House as a Finalist for the Smithsonian Cooper Hewitt's National Design Award. The National Design Award's recognition of Potion's work in interactive design over the last two years underscores our firm's exciting role at the intersection of technology, design, and storytelling. 2010 marks the second year of the National Design Award's Interaction Design category for outstanding achievement in the innovative design of digital technology. With only three awards each year, Potion is honored to join this year's winner, Lisa Strausfeld, for a second year in a row. We are looking forward to the year ahead!
July 07, 2010
I.D. 2010 Annual Review
Potion was excited to receive honorable mention nods in the I.D. 2010 Annual Review for the Museum of Jewish Heritage’s Voices of Liberty installation and the US Holocaust Memorial Museum’s Eyewitness to Genocide interactive table.
July 01, 2010
2010 IDEA Finalist
Voices of Liberty was a Finalist in this year's Industrial Designers Society of America’s IDEA competition.
April 20, 2010
HP Lobby Receives Industry Award
HP's Executive Briefing Center in Cupertino, CA was the winner of ABPM's Single Space Award for 2010. Potion worked with The Brand Union, Sardine Academy and HP to design the award-winning space.
March 24, 2010
CA Interactive Annual 2010
Potion’s Eyewitness Interactive Table for the United States Holocaust Memorial Museum was selected to appear in the Interactive Design Annual 16, the March/April 2010 issue of Communication Arts. Potion, C&G Partners, and Small Design Firm collaborated to create the concept for the exhibition From Memory to Action: Meeting the Challenge of Genocide. Check out our spread on pages 136 - 137.
February 19, 2010
Potion Makes Fast Company’s Top 10 List
Potion is No. 8 on Fast Company’s “Most Innovative Companies” in the Design sector. We’re honored to be a part of this distinguished list of design firms, which includes Ideo, the Rockwell Group, Pentagram and Frog Design. Check us out on page 103 of the March 2010 issue.
January 21, 2010
Los Angeles Museum of the Holocaust
Potion has been selected by the Los Angeles Museum of the Holocaust to develop the interactive experiences for their new building, currently under construction in Pan Pacific Park. The Museum was established by a group of Holocaust survivors in 1961 to keep safe their treasured belongings and memories. The Museum is expanding and is about to move into their new permanent home where Potion’s experiences will provide unprecedented access to their collection. We are excited to work with the Los Angeles Museum of the Holocaust and their talented team on this incredibly meaningful project.
January 15, 2010
Potion Featured in Donga Daily
Phillip was interviewed by Mr. Hyung-Joon Park of Donga Daily. He spoke about Potion's beginings and success through the years. Donga Daily is one of South Korea's three major newspapers.
November 23, 2009
When Food Meets Design
Phillip R. Tiongson of Potion design group envisioned a future where information about the food — like ingredients, or sourcing — could be projected onto a dish after it was served.
October 21, 2009
Exhibit Launched at Chicago’s MSI
Potion was commissioned by Chicago’s Museum of Science and Industry to design four interactive installations for their new permanent exhibit, “YOU! The Experience. It showcases the intricacies and marvels of the human body.
July 28, 2009
LS:N Interviews Potion’s Partners
Excerpt from Article: "These engaging installations, each an impressive example of the dual powers of future-faced technologies and age-old storytelling, are the work of Potion, the award-winning, New York–based design and technology firm founded by MIT Media Lab graduates Jared Schiffman and Phillip Tiongson."
July 24, 2009
Potion at the White House
On July 24, Potion's partners attended a White House luncheon, hosted by First Lady Michelle Obama, for winners and finalists of the 2009 Cooper Hewitt National Design Awards. Potion was selected as a finalist in the first year of the Interaction Design category. The First Lady praised the assembled designers, calling their work "poetic and practical, educational and inspirational".
June 29, 2009
New York Times Profiles Potion
Potion has been profiled in the New York Times' Global Style section. "Reinventing Interaction" gives an overview of Potion's history, philosophy and body of work. Design critic Alice Rawsthorn writes, "At a time when designers and computer scientists are experimenting with motion capture technology, brain sensors and voice recognition systems to develop a new generation of digital devices with which we can interact more intuitively, Mr. Schiffman and his fellow co-founder, Phillip Tiongson are at the forefront."
June 01, 2009
Summer Interns Join Potion Team
Potion welcomes three talented summer interns from the Interactive Telecommunications Program at NYU. Xiaoyang Feng is interested in discovering new solutions for human-machine interactions. His most recent project is 'Irregular Incurve', a MIDI-controlled robotic string instrument. Caroline Brown comes to Potion with a background as a librarian, puppeteer, and artist. She is interested in using technology as a tool for learning and storytelling, and her most recent work combines digital information with traditional and tactile media. Eyal Ohana is a visual designer and animator who has contributed to many TV and film motion design projects. He is interested in expanding into physical and interactive applications.
April 30, 2009
Potion Wins Two Muse Awards
This year, Potion received two MUSE awards: the Star Spangled Banner table won an honorable mention, and the Green Community interactives took home the gold, both in the Interpretive Interactive Installations category. The MUSE Award competition recognizes excellence in media produced by or for museums. The judges referred to the Green Community interactives as "an artful combination of content and interaction that seemed to this jury both innovative and fun!"
April 30, 2009
Potion Wins ADC Silver Award
The Clo interactive wine bar received a Silver Cube at this year's Art Director's Club awards, in the Beyond the Web category. The ADC award is "an enduring symbol of creative leadership and innovation", and Potion is proud to have been recognized. The winning projects will be on display this summer and will be published in the Art Directors Annual 88, available in December.
April 30, 2009
Potion is National Design Award Finalist
Potion has been named a Finalist for the National Design Award in Interaction Design. Conceived in 1997, the National Design Award is the Cooper-Hewitt National Design Museum's highest honor, saluting the best in American design. Potion is honored to be a finalist during the inaugural year of the Interaction Design category. Potion was selected for its ability to identify, shape, and solve problems with work that broadens the conventions of interaction design. The National Design Award selected Potion’s body of work for its commitment to excellence, innovation, and enhancement of the quality of life.
February 20, 2009
Potion’s Partners Speak
Potion's partners have given two talks this month. Jared spoke to a Columbia University class, giving a talk called "Digital: Physical: Social" about Potion's work and the field of architecture. Phillip addressed a Parsons Interactive Design & Museums class, focusing on Potion's work at the Museum at Eldridge Street.
January 30, 2009
National Design Award Nomination
Potion was nominated for a National Design Award and submitted an entry featuring our top projects. Check out the Projects section to see our submission video.
November 21, 2008
National Museum of American History
For the re-opening of the renovated National Museum of American History, Potion worked with C&G Partners to create an interactive table which accompanies the original Star-Spangled Banner. The flag is on display in a carefully maintained preservation chamber, and the interactive table gives visitors the chance to explore a digital representation of the flag.
November 21, 2008
Sommelier Journal
Two Potion projects were featured in the cover story of Sommelier Journal's November issue. The story, "The Wired Wine List", covers Clo (at the Time Warner Center) and Adour Alain Ducasse (at the St. Regis), both powered by Potion technology. The article focuses on the interplay between digital wine bars and human sommeliers.
September 01, 2008
Communication Arts Award
The Limud Tables at the Museum at Eldridge Street were featured in the September 2008 Interactive Design issue of Communication Arts magazine. The magazine praised the tables, saying the exhibit "displays great attention to the level of detail and interaction required for an engaging educational experience.”
August 13, 2008
Behance Magazine Profiles Potion
Excerpt from Article: "With the presence of online networking so prevalent in contemporary society, it is sometimes hard to remember that technology has a place within physical space as well. Potion Design, an interactive installation design firm based in New York City, aims to alter that perception by designing, building, and installing large-scale, social, interactive experiences. We recently caught up Phillip Tiongson, one of Potion’s founding partners, to query his opinions on getting ideas off the ground, overcoming creative frustration, and what makes the Potion team tick both creatively and productively."
May 07, 2008
Muse Award
The Limud Tables at the Museum at Eldridge Street were awarded the 2008 Muse Gold Award by the American Association of Museums. The judges said "the installation provides visitors with dramatic, fun experiences that promote an appreciation of the built environment and historical context of the museum and the surrounding neighborhood.
January 04, 2008
Clo Wine Bar Opens in New York
Clo, a wine bar featuring Potion's interactive technology, opened at the Time Warner Center this summer. Potion created an interactive wine browsing system, which is projected onto the bar. Guests can find wines they like, and then use the state-of-the-art Enomatic wine machines to dispense a taste of that wine.
January 04, 2008
Green Community
Green Community, an exhibit featuring three interactives from Potion, opened at the National Building Museum in October. The exhibit showcases communities that are making green planning choices. Potion worked with the museum to create pieces that focus on transportation, global systems and resources, and real choices that community members can make.
January 04, 2008
We’re Growing
Potion has added Caroline Oh to our team. Caroline is a Senior Designer with a particular interest in typography and the role of narrative in design. She studied film and video at the University of Michigan and is a graduate of the Graphic Design MFA Program at the California Institute of the Arts.