Potion is a design studio that uses its understanding of our ever changing digital environment to create thoughtfully conceived and designed technology projects. Our work explores the new and unexpected ways that people and technology interact in the world around us in order to create intuitive and innovative experiences.
Founded in 2005 by graduates of the MIT Media Lab, Potion has created custom interactive experiences at many scales from intimate mobile applications to architectural physical/digital installations. Our clients come from all sectors of industry from institutional and museum clients, to hospitality, to health services, and retail. We have a collaborative design practice and work closely with clients from concept and design, through software development and deployment.
Potion seeks to expand the language of interaction design. We collaborate with our clients to discover and break new creative ground. Not satisfied with the status quo, Potion continually invents new technologies, new modes of interaction, and new ways of making things work.
We believe that technology, carefully crafted, can be a force for good in the modern world. Our engineering side loves to build things from the ground up, constructing robust solutions for the real world. Our design sensibility challenges us to experiment and iterate to discover experiences that are simultaneously familiar and new, intuitive and innovative. We embrace an interdisciplinary process, by bringing together an array of people with different expertise and perspectives including; architect-programmers, mathematician-writers, designer-musicians and engineer-designers.
We believe that computation is today’s medium for creative expression — the digital universe should dance and blossom in response to the human touch.